Retail Marketing

Catalog description

Retail is the largest private-sector employer in the United States, supporting more than one in four U.S. jobs. Its importance to our economy cannot be overstated, yet there is a general misunderstanding about what retail entails and how marketing plays a significant role. Explores the history and future of retail, product merchandising, pricing, e-commerce, merchandise buying process, store atmospherics, retail research and more. Students also participate in a hands-on project integrating class learnings within a real-world scenario.