MARK 4080

Product and Pricing Strategy

Marquette University · UGRD · Fall 2026

1 section

Catalog description

New Product development, competitive strategies and product life cycles as components of effective product management. The environment of pricing strategy and recent developments in pricing decision making as well as the psychological aspects of pricing.

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Class #marquette-2970Fall 2026UGRD3 credits

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Instructor: Staff

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