Data-Driven Marketing: Analytics, Insights and Applied AI

Catalog description

Equips students with the tools and mindset to thrive in the era of data-driven marketing by integrating AI, machine learning, and advanced analytics into marketing strategies. Through a combination of hands-on exercises, case studies, guest speakers, and lectures, students learn how to leverage data to generate actionable insights, optimize customer engagement, and drive business growth. Emphasizing the application of AI and data science tools, the course prepares students to tackle real-world marketing challenges, addressing key issues such as data quality, integration, and demonstrating AI's ROI.