Advertising and Public Relations

Catalog description

Provides a theoretically informed and research-driven exploration of the advertising and public relations industries, tracing their historical development and the evolution of their interconnections. Students engage with key theoretical frameworks and scholarly debates that illuminate the political, economic, social, and cultural contexts shaping these industries. Focuses on critical thinking and analytical inquiry, encouraging students to analyze how advertising and public relations operate within broader media systems and global power structures. Through case studies and contemporary research, students examine international trends, emerging issues, and ethical controversies, critically assessing both the influence and the responsibilities of practitioners in shaping public discourse and consumer culture.