Corporate Advocacy

Catalog description

Provides the opportunity to analyze how organizations use symbols to develop and maintain organizational culture, manage organizational impressions, manage crises and advocate for particular positions using a combination of concepts from organizational communication, rhetorical criticism and public relations. Designed to build abilities to critically think about and analyze the persuasive messages of organizations. Explores roles, uses and theories of rhetoric in organizational life. By learning how to analyze examples of organizational advocacy, students are better prepared to responsibly and effectively create those messages.