BUAN 4060
Business Analytics: Unstructured Data Analysis
Marquette University · UGRD · Fall 2026
Catalog description
Addresses the unstructured data management skills needed for modern data analysis including those salient to big data and real-time data environments. Introduces unstructured data, including both well-formatted data (XML, JSON etc.) and free flowing information. Learn about software and databases as well as methods for identification, acquisition, extraction, validation/cleansing, representation and analysis of data for organizational use. Learn how to store and manipulate unstructured data, how to mine text and how to manipulate and analyze unstructured data to enable better decision-making. Briefly introduces data visualization tools as a way to communicate effectively insights gained from analyzing unstructured data.
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