ACCO 4210
AI Development and Value Creation 1: AI, Data and Automation
Marquette University · UGRD · Fall 2026
Catalog description
Focuses on a hands-on exploration of the key technologies driving modern business innovation, efficiency, and automation, with a strong focus on leveraging generative AI to accelerate deployment. Students engage in practical projects covering areas such as business planning and valuation, big data analysis using SQL, exploratory data analysis for actionable insights, Excel automation with VBA, and building AI-powered predictive models using Python. Students assume various professional roles, such as data engineer, data analyst, and data scientist, to develop a holistic understanding of technology’s impact on business operations and strategy. databases, and harness the power of large language models (LLMs) to create intelligent text-to-query AI agents. In addition, students gain hands-on experience in full-stack development by integrating front-end applications with AI-powered data processing. Culminates in a comprehensive final project, where students showcase their ability to synthesize key concepts and technologies to solve real-world business challenges.
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