Sport Marketing and Sponsorship

Catalog description

A comprehensive study of marketing and sponsorship as it relates to the sport industry. This course is designed to provide the sport manager with an overview of the sport industry with emphasis on: defining sport marketing principles as they apply to the sport industry; understanding consumer behavior, media relations, public relations, publicity, sales and distribution, and sponsorship within the sports world. Emphasis will be placed on practical experience conceptualizing, designing and presenting a sport marketing plan, and a sponsorship proposal packet.