Event Planning & Mgmt

Catalog description

This course will expose students to the strategies and skills that are required when planning and managing events through an event planning experience with an organization. This course will focus on event logistics, venue selection, contracting, event marketing, and the management and analysis of small and large scale corporate and community events, including sports event and trade show exhibit operations. This course will also explore the requirements of event planning as a profession and focus on the core characteristics of a successful event marketing manager.