GEN 981

Professional Selling

Marian University-Ancilla · UGRD · Fall 2026

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This course is organized around using effective questions to identify customer needs and build relationships, such that both the selling and buying organizations benefit. Course topics include how to make positive first impressions, questions used in different stages of the selling conversation, managing objections, and developing partnerships. Case study, role playing, professional speakers, and group interactions are used to build sales proficiency.

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Class #marian_ancilla-0981Fall 2026UGRD3.00 credits
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