GEN 958
Business Management: Cases & Application
Marian University-Ancilla · UGRD · Fall 2026
Catalog description
Business management cases and the case method is a powerful strategy of instruction and student individual and team learning. Emphasis is placed on the implications and applications of business concepts through real-world business cases and/or cases designed to be similar. Using an effective and efficient case study process, students will work in teams to identify, analyze, propose alternatives and recommend a justifiable solution of issues and problems faced in business. Student presentation, team and communication skills are assessed in the course’s final business case competition judged by professionals. This final case competition is modeled after state and national student case competitions. Course may count for elective business experience.
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