Strategic Management

Catalog description

This is the executive-level course for the Engineering Management Program. It serves as the capstone business course and focuses particularly on the perspectives and problems of the firm's Chief Executive Officer and other senior strategic managers. As such, it focuses on strategic competitiveness, business- level and corporate-level strategy formulation, strategy implementation, competitive rivalry and competitive dynamics. The theme of the course is that any organization improves its chances of sustained success when its managers formulate action-oriented strategic business plans based on the strategic management process. Case studies are included to illustrate the concepts and their applications.