Business Policy and Strategy

Catalog description

This course serves as the academic capstone experience for business administration, management, and marketing majors. Through a survey of strategic management and policy formulation theory along with participation in a competitive management simulation experience, students acquire an understanding of and an appreciation for the complexities of decision making at the corporate level. Students prepare written case analyses involving business strategy and make oral presentations of their competitive activities within the simulation. This course is only offered in the MAP program.