Capstone: Technology, Promotion & Event Execution

Catalog description

This course will tie it all together and culminate in the execution of an event for the chosen program partner during the final week of the course. This course finalizes the required steps for effecting meeting/event planning. Students will also explore the many types of specific technology needs of all participants. Students will focus on managing the event in a manner that can be used as a marketing tool to promote the organization, covering advertising, promotions, sales, and consumer behavior and how to evaluate and predict consumer behavior in event planning strategies learned previously. This course is offered only in the MAP program.