Logistics of Meeting and Event Planning

Catalog description

This course is built on the evaluation and analysis of a variety of case studies, which expose the different strategies most effective in meeting and event planning, from beginning stages to the end of event evaluation. Through this analysis and exposure, students will recognize problems, solutions and best practices throughout the process of planning a meeting or an event. Students will identify problems and propose solutions in the case studies to anticipate necessary preventative measures to ensure a successful meeting or event. Students will be exposed to the consequences of a poorly planned meeting or event through case study analysis, as well as risk management and liability issues that may arise in the planning process of meeting and events, recognizing and understanding preventative and responsive measures to minimize damaged events and relationships. This course is offered only in the MAP program.