Art of the Ask: Identifying, Engaging And Soliciting Donors

Catalog description

This course will provide perspectives from both highly successful fundraisers and philanthropist on how to identify, engage and solicit donations for your cause. First, students will learn how to identify the right donor for your cause. Students will learn how to use cost-effective research tools, accessing free information, and evaluating a prospect’s ability and inclination to give. Once funding prospects are identified, fundraisers need to understand how to solicit these individuals and/or organizations. Asking for a gift is both an art and a science. Without an understanding of the most effective methods of asking for financial support, no fundraiser responsible for soliciting gifts from individuals, corporations, or foundations can succeed. In this course, highly successful fundraisers will discuss their approaches to fundraising and strategies they implement when making their ask. In addition, philanthropist will be invited to report on how he or she reacts to a particular ask. This course is only offered in the MAP program.