Growing Trends

Catalog description

As recent studies have indicated, every nonprofit can benefit from leveraging the web for fundraising efforts. Technology is a vital tool that should be integrated into every fundraising initiative. This course will expose students to technology that can help lead to online fundraising success, including exposure to various fundraising software, channels and payment methods. In addition, students will explore the role technology plays in creating and executing a development plan that is sustainable, professional, and cost-effective fundraising. Topics include defining technology as it relates to fundraising, strategic plans for technology, the role of websites in fundraising, online giving, donor management software, crowdsourcing and communication with technology. This course is only offered in the MAP program.