Entrepreneurship

Catalog description

Explores the entrepreneurial process and introduction to problems and issues involved in creating a new business or in taking an existing company to the next level. Considers not only stand-alone start-ups, but also new business ventures within a large corporation. Identifies promising ideas, and assists in developing a business plan and securing financing. It further develops an overall outlook with an understanding of the knowledge and skills required for effective entrepreneurial leadership in today146s highly competitive and global e-commerce marketplace. Employs the team-based case study method, and invites successful entrepreneurs and corporate leaders who foster innovations as guest speakers to address key topics.