Managerial Marketing

Catalog description

Through assigned readings, case studies, Web-site connections, class discussion, writing assignments and the team project, adult learners will be exposed to basic marketing theory and terminology. They will be given the opportunity to apply these principles and concepts to real world, domestic and international situations. This exploration provides adult learners with an appreciation of the role of marketing in organizational strategic planning; an awareness of how customer behavior and decision data are collected and analyzed in the marketing planning process; and the confidence to participate with other organizational members to "connect with customers" in a variety of effective and meaningful ways.