MKTG 404

Advertising and Communication Management

Manhattan University · UGRD · Fall 2026

1 section

Catalog description

Students learn how marketers communicate to develop brand awareness, image and distinctiveness, encourage buying, behavior and reinforce satisfaction. Promotional campaigns for actual products are created by determining budgets, setting objectives, targeting audiences, developing themes and messages, choosing media and measuring results. Prerequisite: MKTG 201 .

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Class #manhattan-MKTG404Fall 2026UGRD3 credits

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