MKTG 403

Marketing Management

Manhattan University · UGRD · Fall 2026

1 section

Catalog description

This capstone course integrates previous marketing courses within a problem-solving framework. Students study marketing issues, strategies, plans, and implementation in a competitive environment. Case analysis is an integral part of the learning experience. Required of senior marketing majors and open to senior marketing minors. Prerequisites: MKTG 201 , MKTG 303 and MKTG 307 .

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Class #manhattan-MKTG403Fall 2026UGRD3 credits

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Instructor: Staff

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