MKTG 311

Product Management

Manhattan University · UGRD · Fall 2026

1 section
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A review of the company's product portfolio management, including the task of product positioning, product development, market development, product diversification and alternative strategies associated with the introduction, growth, maturity and decline stages of the the product life cycle. Spring.

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Class #manhattan-MKTG311Fall 2026UGRD3 credits
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