MKTG 307
Consumer Behavior
Manhattan University · UGRD · Fall 2026
1 section
Catalog description
The course focuses on the major theories needed to understand buyer behavior, such as evoked set, brand loyalty, learning and memory functions, motivation, attitudes and attitude change, diffusion of innovations, perception and meaning, lifestyle and personality differences, culture and social class, and family buying influences. Prerequisite: MKTG 201 .
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Availability not recently verifiedClass #manhattan-MKTG307Fall 2026UGRD3 credits
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