Technology Strategy

Catalog description

This course provides an introduction to the strategic management of technology from the point of view of the practicing general manager. Strategic management deals with the manipulation of tangible and intangible resources to create and capture economic value. Throughout this course students will understand the specific mechanisms through which technological innovation affects value creation and capture in contemporary businesses. Sessions introduce theory and apply it to real-life situations faced by companies through the analysis of business cases and workshops. Specifically, the course will cover topics such as: value creation and value capture, value chain analysis, cost and differentiation advantage, direct and indirect network effects, non-market forces, and markets for technology. Prerequisite: MGMT 201 . (Three Credits).