Research Seminar in MGMT/MKTG

Catalog description

Designed to introduce business students to social science research methodologies and the scientific method for understanding and analyzing business issues. Organized around lectures, class discussions and application activities, experiential learning, and individual study. Lectures will introduce experimental and field research methods, skills, and instruments, and will explore different qualitative and quantitative research approaches. Class application activities and experiential learning will give students hands-on experience with different research methods and designs. Individual study will focus on exploring business research topics and designing research projects. Prerequisite: MGMT 201 , MKTG 201 , BUAN 227 , and instructor permission. (Three Credits).