Sports Media & Branding

Catalog description

This course explores branding from both a business and a humanities perspective, allowing students to gain an in-depth understanding of how branding influences consumer behavior, shapes cultural norms, and reflects broader societal trends. This course will focus on cross-platform integration of graphic design, video, corporate partnerships, and social media to explore how contemporary brand management develops audiences and brands. Prerequisites: COMM 235 or COMM 309 or COMM 350 .