COMM 414

Advertising Campaigns

Manhattan University · UGRD · Fall 2026

1 section

Catalog description

Students learn to connect message solutions to advertising problems through an understanding of the relationship of advertising strategy and brand positioning to communication strategies and advertising copy. This course also focuses on the advertising campaign and how to pitch to a client. Prerequisite: COMM 315 .

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Class #manhattan-COMM414Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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