Strategic Planning in Public Relations

Catalog description

This course focuses on the process of strategic planning within the public relations field, including the writing of plans, strategic relationships with upper management, and the forming of relationships with the media for mutual advantage. This practical course examines the fundamental processes inherent in best practices in public relations, taking a long-term, strategic view of tactics, tools, and campaign planning. Prerequisite: COMM 307 or COMM 309 .