COMM 315
Media Planning and Buying
Manhattan University · UGRD · Fall 2026
1 section
Catalog description
An introduction to media planning and buying in and among all media formats. Focus is placed on the analysis of media vehicles as advertising venues, as well as on the analysis and development of target audiences and target markets, media objectives and strategies, and media plan construction. Prerequisite: COMM 216 or COMM 217 or COMM 218 OR Permission of instructor.
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Availability not recently verifiedClass #manhattan-COMM315Fall 2026UGRD3 credits
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