Digital Media Writing for Marketing Communications

Catalog description

This course examines various types of digital writing and design elements that are essential components of best practices in the integrated marketing communications field, which includes public relations and advertising among other areas. The course incorporates progressive digital media writing and design assignments that culminate in a writing and design portfolio. Prerequisite: COMM 216 or COMM 217 or COMM 218 or Digital Arts & Humanities minor or PEACE minor or Permission of instructor.