Advertising Agencies & Storytelling

Catalog description

This course examines the primary departments in an advertising agency and the ways in which each work together to tell the narrative for a client. Focus is on account management, research, creative and copy, and digital analytics. Students will study how strategy is incorporated and how storytelling is used in campaign design. Prerequisite: COMM 216 OR COMM 218 OR Digital Arts & Humanities minor OR permission of instructor.