Introduction to Public Relations

Catalog description

The purpose of this introductory course is to orient students to the field of public relations, introduce theoretical and practical considerations that form the basis of the field, and provide a platform upon which to understand the market sectors that employ public relations professionals. The course includes an introduction to ethical standards that shape and govern the field, processes for conducting research and strategic planning in public relations, the mechanics of public relations writing, and the various "publics" of any organization including internal and external stakeholders. Prerequisites: COMM 101 OR PEAC minor OR permission of instructor.