MBA 530Sales & Marketing for Execs

Catalog

To successfully lead an organization, the scope of marketing must be understood as it stands to improve financial results, social acceptance, and customer loyalty. MBA students will study the make-up and trends of B2C, D2C, and B2B marketing. The alignment of sales within marketing will be examined and strategic decision-making based on sales forecasts and a marketing plan. Additionally, in a data-driven, AI environment, MBA students will study market measurement, digital tactics and analytical decision-making.