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BUS 461Marketing Research
Manchester University · 3.0 credits · UGRD
Catalog
Students examine the use of research as a basis for marketing decision making. Topics include sources of marketing information; sampling; design of surveys and experiments; forecasting; and methods of analyzing, interpreting and using data. Prerequisites: BUS 234; MATH 211.
Recent sections
Fall 2026 · 1 section
Aug 24 – Dec 11
| Section | Days & time | Location | Instructor |
|---|---|---|---|
| AClass #33104 | Mo We Fr · 1:30 – 2:20 PM | North Manchester Campus | Kang, S |
| A notes: Instructional method: Lecture | |||