BUS 461

Marketing Research

Manchester University · UGRD · Fall 2026

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Catalog description

Students examine the use of research as a basis for marketing decision making. Topics include sources of marketing information; sampling; design of surveys and experiments; forecasting; and methods of analyzing, interpreting and using data. Prerequisites: BUS 234; MATH 211.

Sections

Current meeting, instructor, credit, and enrollment details

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15 openSeats: 15/30 seats Last recorded: Aug 15, 2026, 3:48 PM
Class #33104Fall 2026UGRD3.0 credits
15 available15 enrolled30 capacity0 waitlist
Days & times
M/W/F 1:30 PM-2:20 PM
Meeting dates
Aug 24 – Dec 11
Location
North Manchester Campus
Instructor
Kang, S

Section notes

Instructional method: Lecture

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