BUS 454Strategic Management

Catalog

Strategic Management capitalizes on the basic functions of management to devise a road map for the organization's future. Students will embark on strategy formulation and choose a set of actions that lead to achievement of the organization's objectives. Then, students develop an implementation plan drawing on capital and human resources, and, finally, learn evaluation and control processes to ensure intended results are attained. Through the systematic approach of the strategic management process, an organization's performance is optimized and benefits to stakeholders enhanced.