BUS 301Promotion and Advertising

Manchester University · 3.0 credits · UGRD

Catalog

Students examine the role of promotion in the marketing mix. Topics include all promotional mix elements with an emphasis on advertising, promotional strategies; market segmentation; brand positioning; creativity models; and regulatory, public policy, and ethical issues.

Recent sections

Fall 2026 · 1 section

Aug 24 – Dec 11

Section	Days & time	Location	Instructor
AClass #32123	Tu Th · 9:30 – 10:45 AM	Chinworth Center 209	Rohr, S
A notes: Instructional method: Lecture