BUS 234Princ of Marketing

Catalog

Students build upon the basic elements of the marketing mix examined in BUS 111, exploring marketing in greater depth in the modern organization. Topics include the development of the marketing plan (products and services, pricing, promotion and distribution), as well as introductions to consumer behavior, market research, market segmentation, business-to-business marketing and the social responsibilities of marketers. Prerequisite: BUS 111. LA-TCE.