Strategic Management

Catalog description

Introduces the student to the discipline that sets organizational direction and drives executive decisions. Effective organizations proactively work to achieve competitive advantage. They formulate, implement, and evaluate strategic plans. Organizations strive to develop direction based upon an understanding of their internal and external environments, integrating functional skills and processes. This course is writing and research intensive and the learning method is an action learning, in the form of a strategic company analysis project and/or case method.