Writing and Planning for Emer

Catalog description

Students extensively practice writing for the different platforms associated with social media with a special emphasis on how generative artificial intelligence (AI) is driving this field. This course explores the characteristics of the different channels associated with social media including audience, usage patterns and impact, and the particular challenges posed by writing for social media. Students learn how to plan an effective calendar to guide the posting of social media content and may pursue certification for social media dashboard and management tools.