Emerging Media Platforms

Catalog description

Explores best practices in the use of social networks, blogs, Facebook and Twitter/X, among other platforms in strategic communication campaigns. Students learn how to develop a mission-based social media campaign by exploring topics including setting goals, objectives, and key performance indicators (KPIs). Students create social media properties, and schedule content based on a content strategy employing best search engine optimization (SEO) practices. Students also learn to measure the degree of success of their social media campaigns in real-time.