User Experience (UX/UI)

Catalog description

Reviews the latest human-centered design and user experience theories and research methods used to understand how and why people use new and emerging media technologies. Students examine how individuals and communities make meaning from media, including motivations, behaviors, and patterns of engagement. Students learn to gather and interpret user feedback through qualitative research methods, such as usability studies, focus groups, interviews, and web-based surveys. Students apply these methods through an iterative design process to the development and refinement of a mobile application or website, translating user insights into practical design decisions that emphasize usability, accessibility, and alignment with user needs and organizational goals.