Sp Tp Marketing: Customer Exp

Catalog description

Provides an opportunity for the student to conduct intensive study and/or research in a selected industry or of a contemporary marketing topic. Readings, discussions, projects, and presentations are core components. Topics may include marketing research, marketing and social media, sales management, and customer experience management. Provides an opportunity for the student to conduct intensive study and/or research in a selected industry or of a contemporary marketing topic. Readings, discussions, projects, and presentations are core components. Topics may include marketing research, marketing and social media, sales management, customer relationship management, and customer experience management. <i>May be repeated for credit with different topics.</i>