CM 384

Book Marketing and Promotion

Loyola University Maryland · UGRD · Fall 2026

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Catalog description

Students learn to position books in the marketplace by direct sales and by wholesale distribution to chain and independent bookstores; write news releases; pitch review media; conduct print and electronic publicity campaigns; and plan author events. Projects support books published by Apprentice House.

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Current meeting, instructor, credit, and enrollment details

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01

13 openSeats: 4/17 seats Last recorded: Aug 13, 2026, 3:35 PM
Class #104801-CM-384-01Fall 2026UGRD3 credits
13 available4 enrolled17 capacity0 waitlist
Days & times
Tu Th · 8:00 – 9:15 AM
Meeting dates
Aug 31 – Dec 19
Location
College Center M021
Instructor
Atticks, Dr Kevin
Details checked 3 hours agoSeats checked 3 hours ago
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