Marketing

Catalog description

Students acquire an understanding of marketing's role in helping an organization create value. Students learn to identify the elements of the marketing mix, recognize how these elements can be integrated to achieve organizational objectives, and describe a product's marketing plan. Topics include market research, consumer behavior, market segmentation, targeting, positioning, and the marketing mix-product, promotion, pricing, and distribution. This class typically involves working in teams to complete a team project. <i>Sellinger scholars are expected to undertake additional reading and prepare research in consultation with the instructor. Fulfills MK 240 course requirement.</i>