MARK 564

Brand Equity and Marketing Strategy

Loyola University Chicago · UGRD · Fall 2026

1 section

Catalog description

This course develops an understanding of the way firms may increase their share of market and profits by creating, building, and managing strong, unique, and favorable brand equity for their products and services.

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Class #loyola_chicago-3699Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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