Services Marketing

Catalog description

Service organizations (eg banks, transportation companies, hotels, hospitals, educational institutions, and professional services) require a distinctive approach to marketing strategy in both development and execution. Also, the course focuses on the role of service in manufacturing businesses. The course will cover why people are essential to service success. Differentiate between product and service characteristics; understand, analyze, develop, modify employee behavior in a service environment, identify critical issues to service design, understand importance of facility location.