Business Analytics

Catalog description

Business analytics is the practice of using systematically collected data to support decision-making in business contexts. The goal of this course is to introduce students to the contemporary approaches, tools, and techniques used in business analytics. Because many concepts in this field are best learned through hands-on experience, the course emphasizes obtaining, processing, analyzing, and visualizing data drawn from a variety of business cases. Students will use a modern analytics language widely adopted by data scientists to perform these tasks. Throughout the course, students will develop practical analytic skills and strengthen their ability to generate meaningful business insights through data-driven analysis.