Project II

Catalog description

Building on the foundation laid in Phase 1, this course guides students through the execution, analysis, and presentation of their capstone projects. Students pursuing data-driven research will collect and analyze data, interpret findings, and prepare a comprehensive research paper. Those engaged in production projects will create tangible advertising materials based on their creative briefs, such as integrated campaigns, digital content, or other innovative advertising solutions. Both tracks emphasize practical application of skills, problem-solving, and the ability to adapt to challenges that arise during project execution. The course maintains a focus on weekly supervision meetings and structured modules to support students through data analysis or creative production, culminating in a final presentation of their completed projects. This phase prepares students to deliver high-quality, professional-grade work that demonstrates their readiness for advanced roles in the advertising industry or further academic pursuit.