Digital User Experience Strategy

Catalog description

This course is redesigned to cover emerging topics in persuasive technology design on different types of interfaces and settings. The course will cover the foundations of persuasive UX/UI design, specifically in the context of strategic communication. Students will learn the core user experience (UX) design principles, including usability heuristics, information architecture, and behavioral economics applied in digital advertising and marketing, such as urgency and scarcity tactics, social proof implementation, and neuromarketing principles. Students will learn the psychological triggers that drive purchase decisions and consumer engagement and satisfaction based on solid scientific evidence.