Advanced Digital Analytics

Catalog description

This is an intense course designed for students who have a foundational understanding of digital data analysis and are looking to deepen their expertise. This course will explore the advanced techniques and tools used in the analysis of digital data, with a strong emphasis on SQL and its applications in digital analytics. The course integrates theoretical knowledge with practical skills, offering hands-on sessions where students will work with real data sets. Students will learn to extract, transform, and analyze data from various digital sources to make informed business decisions. The course culminates in a capstone project where students apply their skills to solve a real-world digital analytics problem.